How to Get Found, Chosen and Trusted in an AI-Driven World

Across every industry, brands are asking the same urgent question:

“How do we get found in a world where AI is shaping every search, every query, every recommendation?”

Traditional SEO still matters. But it’s no longer the entire game.
We’re now navigating a hybrid landscape where:

• SEO got you seen,
• GEO (Generative Engine Optimisation) gets you selected,
• And video is the bridge that powers both.

Nearly eight in ten online journeys begin with an AI-assisted search. Your audience is discovering answers through Google, yes. But also through AI chat tools, voice assistants, smart recommendations, and conversational search experiences.

So here’s the real question:

When someone searches for expertise in your market

Are they finding you?
Or are they finding someone else?

One content format dramatically increases your chances of being both seen and chosen: video.

From snappy explainers to deeper guides, thought-leadership pieces, behind-the-scenes storytelling, or product walkthroughs, video has become the most impactful way to boost visibility, credibility, and discovery.

Why video has become the centerpiece of modern visibility

AI platforms are prioritising “rich media”. Content that blends visuals, audio, narrative and meaning. People do too.

Video sits at the intersection of both worlds.

It captures attention, holds attention, and creates the signals that search engines and AI systems interpret as authority, relevance, and value.

But think about it from a human perspective:

• When your audience stops scrolling to watch your content… what does that say about your brand?
• What impression are you leaving?
• What do they now believe you’re an expert in?

Algorithms notice that behaviour.

Video is no longer just a “nice-to-have marketing asset”.
It is now:

• A discovery tool
• A trust-builder
• A brand differentiator
• A visibility engine

And with audience expectations at an all-time high, the question becomes:

If someone watches a video in your category today… is it yours?

What AI and search engines are actually looking for

Search engines (SEO) and AI systems (GEO) are now evaluating content through four key pillars:

• Context – Clear meaning, structure and purpose
• Engagement – Real signals of viewer interest
• Authority – Expertise, trust and credibility
• Accessibility – Captions, transcripts, metadata and schema

Video delivers all four.

But here’s the deeper consideration:

• Does your content show that you truly understand your market?
• Does it demonstrate leadership, not just participation?
• Does it reveal the expertise your audience and AI are looking for?

From industry insights to practical guides, from customer stories to walk-throughs, video gives you the space to show what makes you different, not just what makes you stand out.

From SEO to GEO: Why both matter more than ever

Let’s be clear:
SEO is not dead. But it is evolving.

SEO still:

• Drives organic traffic
• Builds long-term discoverability
• Supports content depth and authority

But GEO is now rising alongside it.

Think of it this way:

• SEO gets you seen in traditional search
• GEO gets you selected in AI-generated responses

You need both.
Your competitors are already investing in both.
And video is one of the strongest signals for each.

That’s why future-ready brands are asking:

“How do we craft video content that search engines understand…and AI models trust enough to recommend?”

Your GEO- and SEO-optimised video strategy

Here’s how brands can create video that works across the entire discovery ecosystem:

Choose formats that show expertise

• Trend commentary and market insights
• Product or service walkthroughs
• Location or experience-based storytelling
• Practical how-to guides and explainer videos
• Customer stories that demonstrate proof and trust

These aren’t “marketing videos”, they’re credibility assets.

Structure your content for maximum visibility

For SEO and GEO impact:

• Use clear, natural-language titles and descriptions
• Add captions and transcripts so everything is searchable
• Pair videos with written summaries or supporting articles
• Use proper schema markup to help AI “read” the content
• Distribute and repurpose across social channels, landing pages, and blogs

Structure is what turns a video into visibility.

Optimise for engagement that AI can measure

• Hook viewers instantly, the first 10 seconds’ matter
• Keep videos focused
• Use on-screen prompts to highlight key messages
• Lead with value before introducing any call-to-action

What makes you stand out in your market?

This is the question defining the next era of digital visibility.

With countless brands competing for attention, algorithms prioritise those who:

• Communicate regularly and with clarity
• Show undeniable expertise
• Offer meaningful insight
• Build trust through consistency
• Present a strong, recognisable voice

So ask yourself:

1. What do you want to be known for?
2. Is your message the one people repeatedly come back to?
3. Does your video content reflect the level of authority you want to own?
4. If someone searches for expertise in your space… do they find you or someone else?

This is where Move iQ makes a measurable difference

With the authority of Phil Spencer and a proven video-first approach, we help brands not only appear but stand out.
Not only get found, but also get chosen.
Not only communicate, but lead.

Our methodology blends:

• Journalistic storytelling
• Broadcast-level production
• AI-ready structure
• Market-tested distribution

So, you and your brand become the answer, not just an option.

Because in a world where visibility drives opportunity, the final question is:

Are you shaping the conversation in your market…or are you letting someone else define it?