If you’re an estate agent trying to stay ahead in a competitive market, one thing is clear: video content isn’t optional anymore, it’s essential.
From snappy Instagram Reels to polished YouTube property tours, video brings listings to life in a way static photos simply can’t. But producing regular, engaging content doesn’t happen by chance. You need a plan. That’s where a video content calendar comes in.
Done right, it helps you stay consistent, target the right audience, and present a polished version of your brand across all platforms. Done wrong, or not at all, and you risk scrambling to throw together last-minute clips that do little to inspire clicks or trust.
Let’s break down how to plan your video calendar effectively.
Start with purpose, not just presence
Before you even hit record, ask: what’s the goal? Are you showcasing a new listing? Building your brand as a local expert? Every piece of video content should earn its place on your calendar by serving a clear purpose.
And consistency matters. Weekly walkthroughs. Regular market updates. Behind-the-scenes snippets from your team. When your audience knows what to expect, they’re more likely to follow and engage.
That’s why we work closely with clients to map out bespoke video strategies that align with their business goals and local market. You focus on selling homes; we focus on making sure the camera’s always rolling in the right direction.
Keep it simple, but professional
A local housing market update video is one of the easiest ways to position yourself as the agent in your area. But for it to land well, it needs to look the part. You don’t need a huge budget to create high-quality video.
Even with market updates, it’s important to include a mix of wide shots and close-ups. Add subtle branding like on-screen titles, your contact info, or logo to reinforce trust without overwhelming the viewer. You’re not just giving them facts; you’re showing them you’re the go-to expert in your patch.
If that sounds like a faff, don’t worry. We handle the filming, editing, and optimisation as part of our video packages. That way, your local market updates always look polished and professional, with zero hassle.
Match your message to the platform
Not all social platforms are created equal. What works on TikTok won’t necessarily land on LinkedIn. That’s why your calendar should reflect both format and audience.
Use Instagram and Facebook for short clips and story content, perfect for first-time buyers or casual browsers. YouTube is brilliant for longer-form tours or housing market updates. TikTok? It’s the wild west, but hugely effective for personal brand building.
Build an audience without burning out
Growing your social presence isn’t about overnight virality, it’s about consistency and engagement. Posting weekly, mixing formats (like Reels, stories, carousels), and responding to comments builds community. But if you’re managing listings, viewings and negotiations all day, when do you find the time?
Want to stop stressing about content and start showing up with confidence online? Get in touch and when you’re ready to level up, our bespoke video packages are here to help your agency.
