Creating great content takes time, but making the most of it doesn’t have to. Too often, businesses share a video once and move on, missing opportunities to reach more potential customers.
As a Move iQ Local Market Commentator, estate and lettings agents benefit from professionally produced market conversations, published on Move iQ’s YouTube channel, shared through collaboration and supported by regionally targeted paid media. Agents also receive ready-to-use clips for their own marketing.
But how can you make that content work even harder? Here’s 10 top tips, starting with the quickest and easiest.
1. Share it with your team
Time required: 2 to 5 minutes
Before sharing externally, make sure everyone in your business knows the media exists.
Circulate to your negotiators, valuers, lettings team and branch managers.
Encourage them to watch and identify the key points they can use in conversations with customers.
If your local market commentary highlights changes in buyer demand, pricing expectations or rental activity, that’s information your team can reference when speaking to prospective clients.
It’s a simple first step, but also helps ensure the content becomes a useful business resource rather than just another marketing asset.
2. Add it to your email signature
Time required: 5 minutes
Your team sends emails every day, so why not use that opportunity to share your latest local market insights?
A simple line such as: “What’s happening in the local property market? Watch our latest Move iQ market update.”
Link this to your latest video on Move iQ’s YouTube channel.
It’s a low-effort way to introduce your expertise to people you’re already communicating with, without needing to create another marketing campaign.
Just remember to update the link when your next commentary is published.
3. Feature it on your website
Time required: 5 to 10 minutes
Your website is often one of the first places prospective sellers and landlords land when researching local agents.
Featuring your latest local market commentary on your home page gives visitors an opportunity to see and hear your expertise rather than simply read claims about it.
Embed the video directly from Move iQ’s YouTube channel on your homepage, local market page or relevant sales and lettings pages. It helps demonstrate that your business is actively engaged with what’s happening in the area and can offer informed advice.
And because the video is already hosted on YouTube, you don’t need to upload or host the file yourself.
4. Share clips on your social media channels
Time required: 10 to 15 minutes
You don’t need to ask people to watch a full-length market conversation every time you want to share an insight.
Move iQ provides shorter clips from each Local Market Commentator conversation, giving you ready-made content to share across your social media platforms.
We choose clips that highlight useful information for your audience – all you need to do is write a short introduction explaining why the insight matters locally.
And don’t feel you need to publish everything at once.
Spacing the clips across several weeks helps keep your local market expertise visible and gives you multiple opportunities to engage with potential customers.
5. Include it in your next email newsletter
Time required: 5 to 10 minutes
If you already send regular emails to your database, adding your latest market commentary is one of the simplest ways to provide additional value.
Embed the video directly into your email template or add a link to view, with a short introduction and a link to watch the full conversation.
For example: “Are homes taking longer to sell in our area? We’ve been discussing the latest local property market trends with Move iQ. Watch our latest market update to find out what buyers and sellers should know.”
It’s useful, relevant content that gives people another reason to open and engage with your emails.
6. Use it in client and prospect follow-ups
Time required: 5 to 10 minutes
Think about the conversations your team has every day.
Perhaps a homeowner is considering selling but isn’t quite ready. A landlord wants to understand rental demand. Or a potential seller is uncertain about whether now is the right time to move.
Your local market commentary can be a useful follow-up to those conversations.
Rather than simply sending a generic ‘just checking in’ email, share a relevant video or clip that helps answer a question or provides some useful local insight.
It’s a more meaningful way to stay in touch, demonstrate expertise and maintain relationships with people who may not be ready to instruct an agent immediately.
7. Use it during market appraisals
Time required: 10 to 15 minutes to incorporate into your process
A market appraisal is an opportunity to demonstrate why a homeowner should trust your expertise and choose your agency.
Being able to say “We’re Move iQ’s exclusive Local Market Commentator for this area, and our Propertymark accreditation is endorsed by Phil Spencer” gives you a powerful point of difference from competing agents.
Your local market commentary provides the evidence to support that positioning. By sharing relevant clips during an appraisal or including the full conversation in your follow-up, you can demonstrate your knowledge of local pricing trends, buyer demand and market conditions.
It’s not about turning the appraisal into a video presentation. It’s about reinforcing your professional credibility, demonstrating your connection with Move iQ and giving prospective vendors another compelling reason to choose your agency.
8. Share it with your local business network
Time required: 10 to 15 minutes
Your local market knowledge isn’t only relevant to buyers and sellers.
Mortgage advisers, solicitors, surveyors, developers and other local businesses may also find your insights useful.
Share your latest commentary with relevant professional contacts or within local business groups.
A short, personalised introduction explaining why the information might interest them is usually more effective than simply distributing a link.
It’s another opportunity to build your reputation as a knowledgeable local property professional and strengthen relationships that could lead to future referrals.
9. Turn it into a local property market blog
Time required: 30 to 45 minutes
Your local market commentary contains valuable information that can also work in written form.
Use the conversation as the basis for a blog on your website, highlighting some of the key questions discussed and what the answers mean for local homeowners, buyers or landlords.
You can use transcription and AI-assisted drafting tools to make the process quicker, but make sure the finished article is reviewed for accuracy, reflects what was actually said and adds useful context for your audience.
Embed the original Move iQ video within the article so readers can watch the full conversation.
This gives you another way to use the content, helps build a library of locally relevant information on your website and provides additional material to share in newsletters and on social media.
10. Extend its reach through targeted advertising
Time required: 30 to 60 minutes for an additional campaign
Not everyone who might eventually become your customer is already following your business on social media. That’s why reaching beyond your existing audience matters.
As a Move iQ Local Market Commentator, your content benefits from our wider distribution strategy. We will amplify its reach through targeted paid media campaigns, helping your local market expertise reach relevant audiences within your region.
Agents can build on this activity by using the ready-made short clips in their own social media marketing and advertising campaigns, reaching local homeowners, landlords and prospective movers.
For example, a clip discussing local buyer demand or property prices could support a campaign targeting homeowners considering selling.
With the content already professionally produced, the additional work is simply deciding who you want to reach, what message is most relevant and how best to promote it.
It’s about making your local market expertise work harder, reaching more potential customers without having to create more content.
A simple 30-day plan to put your video to work
You don’t need to tackle all ten ideas in one go.
We’d recommend spreading them across 4-6-8 weeks so you can make the most of the content without creating unnecessary work for your team. For example;
Day 1: Get the essentials in place – Share the video with your team, add it to your website and update your email signature.
Week 1: Start sharing – Publish your first social media clip, include the video in your next newsletter and identify relevant clients who might benefit from watching it.
Week 2: Make it part of your everyday business – Introduce relevant clips into market appraisals, follow-up emails and conversations with prospective sellers and landlords.
Week 3: Reach beyond your existing customers – Share the video with professional contacts, local business networks and relevant community groups.
Week 4 to 6: Give the content another life – Create a supporting blog, share another short clip and consider whether an additional targeted advertising campaign would help you reach more local customers.
By the end, you’ll have used one piece of professionally produced content across multiple marketing activities, without needing to film or edit anything yourself.
And because your local market commentary is produced regularly, you can repeat the process with each new conversation.
Don’t just publish content. Put it to work.
The real value of video marketing isn’t simply having a professionally produced video.
It’s how you use that content to stay visible, demonstrate your expertise and build relationships with potential customers over time.
We bring together professional production, experienced presenters, genuine local market insight and the reach of Move iQ’s established consumer platform.
Your commentary is published on Move iQ’s YouTube channel, shared in collaboration with your business and supported by regionally targeted paid media. You also receive ready-to-use video clips that can be incorporated into your own marketing activity.
So rather than starting from scratch every time you need something to share, you have relevant, expert-led content ready to use.
One conversation. Multiple marketing opportunities. And a consistent way to demonstrate why your local expertise matters.
Become Move iQ’s Local Market Commentator for your area
If you’re a Propertymark Protected estate agent looking to build visibility, strengthen your local reputation and make more of your marketing, we’d love to talk.
Discover how becoming our Local Market Commentator can help you turn your local property knowledge into content that works harder for your business.
Contact us to discuss becoming the Local Market Commentator for your area.
