Consumers expect a lot from you as an estate or letting agent.
They want someone who understands the local market, knows the legislation, communicates well, markets property effectively and can guide them confidently through what can be a complicated transaction.
At Move iQ, we believe those standards matter.
It’s why, when we’re connecting our consumer audience with estate and letting agents, we choose to work with Propertymark Protected agents.
And increasingly, we’re creating opportunities through Move iQ Pro to give you a much bigger platform.
Why Propertymark matters to us
Move iQ has always been built around helping consumers make better-informed property decisions.
That means we have to think carefully about the businesses and professionals we put in front of our audience.
If you’re a Propertymark member, your membership provides consumers with an important level of reassurance.
You choose to operate within a professional framework, commit to ongoing learning and maintain standards designed to help protect consumers. In a sector dealing with people’s homes, finances and often their largest financial asset, we think that commitment matters.
For us, the Propertymark Protected logo acts like a kite mark for the industry – something consumers can look for when deciding who to trust.
And that principle is becoming increasingly relevant.
The property industry is changing quickly. Proposed reforms include greater professionalisation of estate agents, minimum standards and potential mandatory qualifications.
For letting agents in particular, keeping pace with legislation is already a significant undertaking. Rules, responsibilities and consumer expectations continue to evolve, making consistent training and professional development increasingly important.
Propertymark helps you stay informed and prepared for that changing environment.
That’s something we want to endorse.
Great agents also need to be visible
Professional standards are one part of the equation.
But there is another challenge you may face as a good agent: being seen and recognised for what you know.
You can have exceptional local knowledge, highly qualified people and a brilliant track record, but prospective clients won’t necessarily know any of that.
Marketing has changed.
Consumers increasingly encounter you through search, social media, video, YouTube and online property content long before they invite you into their home for an appraisal.
That creates an opportunity to do more than advertise properties.
You can demonstrate your expertise.
And that’s an area where we can help via Move iQ Pro.
Taking your properties beyond the portal
Move iQ Showcase offers another way to maximise the value of the professional property video you’re already creating.
Property portals remain fundamental to property marketing, but video can give a property a life beyond its portal listing – something that can be watched, shared, promoted and discovered by a wider audience.
Through Move iQ Showcase, your existing footage is top and tailed with a trusted introduction and voiceover from Phil Spencer, alongside recognition of your brand and Propertymark accreditation, YouTube optimisation and targeted promotion.
It’s not about replacing your existing marketing.
It’s about making it work harder.
And importantly, the benefit isn’t limited to the individual property. Great property marketing also demonstrates to prospective vendors the standard of marketing they could expect if they instructed you.
Become the voice of your local property market
Properties aren’t the only thing you can showcase.
Your local knowledge is an asset too.
Move iQ regularly attends Propertymark regional conferences, and taking our podcast out into the regions gives us an opportunity to hear directly from agents like you about what is happening in local markets.
Because there isn’t really one UK housing market.
National statistics can be useful, but property remains incredibly local.
That’s why Move iQ continually advises consumers to speak to good local agents before making property decisions. You know what’s selling, where demand is coming from, how buyers and renters are behaving and what’s changing in your area.
We’re now taking that philosophy further through our Regional Market Commentator opportunities.
As a selected Propertymark Protected agent, you could become the recurring expert voice for your area on Move iQ, joining our presenters to discuss your market and share your local insight and knowledge. Your commentary can also feature within the relevant Move iQ Area Guide, positioning you in front of consumers researching that location.
It’s about demonstrating your local expertise rather than simply claiming it.
Content, video and expertise
There are also wider opportunities for you to work with Move iQ across video and content.
That could mean developing your on-camera presence, creating professional market content, showcasing properties, contributing expert commentary or helping your agency establish recognisable personalities within its brand.
You don’t need to become a presenter.
But if you’re running or working within a strong agency, you should be thinking about how you communicate your expertise and give potential clients a reason to recognise and remember your people.
For us, that’s where professional standards and modern marketing come together.
We want to hear from Propertymark agents
Our relationship with Propertymark isn’t simply about displaying a logo.
Move iQ has previously described its role as “completing the circle” for consumers: educating people about why professional standards matter and then giving them routes to regulated Propertymark agents when they need professional help.
Move iQ Pro takes that relationship another step forward by giving you opportunities to demonstrate why you deserve to be chosen.
Through property showcases, video marketing, regional market commentary, podcasts, local market content and other collaborative opportunities, we want to put knowledgeable, professional agents like you in front of consumers.
So, if you’re a Propertymark sales or letting agent, we’d like to hear from you.
Whether you want to showcase your properties, strengthen your video marketing, become a recognised voice for your local market or simply find out what opportunities are available in your area, get in touch with the Move iQ team.
Because if you’re investing in professional standards, local expertise and doing things properly, we think that’s something worth putting in front of more people. Contact us.
