Stop Talking Property. Start Talking Consumer.
Every industry has its own language, and property is no exception. We talk about SSTC, LTVs, EPCs, ASTs, chains, completions, stock, exchanges, yields, comparables, conveyancing, instructions and valuations without giving much thought to whether the person on the other side of the conversation actually understands what we mean. Work in property for long enough and […]
Who Should Be the Face of Your Estate Agency?
“I hate being on camera.” It’s something we hear surprisingly often from estate agents when we invite them to contribute to The Move iQ Podcast. And it’s understandable. Most people didn’t go into estate agency because they wanted to become presenters, influencers or content creators. But there’s the conundrum. Estate agency is a people business. […]
There Is No Such Thing as One UK Property Market
We talk about the UK housing market all the time at Move iQ. House prices are up. Transactions are down. Buyers are returning. Sellers are becoming more realistic. Confidence is improving. All useful information. But if you’re thinking about buying or selling a home in a particular town, city or postcode, national headlines will only […]
Property Content Marketing: Build Trust Before Buyers are Ready
One of the easiest traps in marketing is focusing too heavily on the moment somebody is ready to buy. Of course, that moment matters. But what about everything that happens before it? Consumers can spend months researching, watching, reading and forming opinions before they make a decision. In property, that journey can be particularly long […]
Personal Branding in Estate Agency: Who Owns the Audience?
Personal branding has become something of a buzzword in estate agency. And with good reason. People buy from people. Video, social media and YouTube give agents an opportunity to become known long before a potential client invites them through the door for a valuation. A strong personal brand video strategy can make an individual recognisable, […]
Give Your Best Properties a Bigger Stage with Move iQ Showcase
If you’ve invested in creating a beautiful property video, it should do more than sit on a portal or disappear down your social feed. For agents marketing exceptional homes and developers showcasing new-build properties, high-quality video has become an important part of presenting a property at its best. But creating the video is only half […]
Why Move iQ Backs Propertymark Agents
Consumers expect a lot from you as an estate or letting agent. They want someone who understands the local market, knows the legislation, communicates well, markets property effectively and can guide them confidently through what can be a complicated transaction. At Move iQ, we believe those standards matter. It’s why, when we’re connecting our consumer […]
Why an Opted-In Audience Matters for New Build Marketing
There is a big difference between reaching someone who might be interested in a new home and reaching someone who has specifically asked to hear about one. That distinction is at the heart of the Move iQ New Build Bulletin. When we asked consumers what they wanted more of from Move iQ, one of the […]
Content Fatigue – Consistency Doesn’t Mean More of the Same
Everyone knows consistency matters in marketing. Post regularly. Keep your brand visible. Stay front of mind. All good advice. But consistency can create another problem if you’re not careful: content fatigue. If every post looks the same, covers the same subject or follows the same format, your audience can quickly start scrolling past it. And […]
