AI in Property Marketing: Why Authenticity Matters
AI has made creating marketing content easier than ever. Social media graphics, promotional imagery, videos and written content: businesses can now generate this material in seconds. But as more brands embrace these tools, there’s a growing question about what we’re actually putting in front of consumers. We’ve all seen the impossibly perfect images, generic smiling […]
10 Ways to Repurpose Estate Agent Videos
Creating great content takes time, but making the most of it doesn’t have to. Too often, businesses share a video once and move on, missing opportunities to reach more potential customers. As a Move iQ Local Market Commentator, estate and lettings agents benefit from professionally produced market conversations, published on Move iQ’s YouTube channel, shared […]
Why We Don’t Work with Every Brand
Saying yes to a commercial partnership is relatively easy. Sometimes, saying no is more important. At Move iQ, we’re deliberately selective about the brands we work with. Not because there aren’t plenty of businesses we’d happily have a conversation with, but because every partnership has to make sense for our audience as well as for […]
Stop Talking Property. Start Talking Consumer.
Every industry has its own language, and property is no exception. We talk about SSTC, LTVs, EPCs, ASTs, chains, completions, stock, exchanges, yields, comparables, conveyancing, instructions and valuations without giving much thought to whether the person on the other side of the conversation actually understands what we mean. Work in property for long enough and […]
Who Should Be the Face of Your Estate Agency?
“I hate being on camera.” It’s something we hear surprisingly often from estate agents when we invite them to contribute to The Move iQ Podcast. And it’s understandable. Most people didn’t go into estate agency because they wanted to become presenters, influencers or content creators. But there’s the conundrum. Estate agency is a people business. […]
There Is No Such Thing as One UK Property Market
We talk about the UK housing market all the time at Move iQ. House prices are up. Transactions are down. Buyers are returning. Sellers are becoming more realistic. Confidence is improving. All useful information. But if you’re thinking about buying or selling a home in a particular town, city or postcode, national headlines will only […]
Property Content Marketing: Build Trust Before Buyers are Ready
One of the easiest traps in marketing is focusing too heavily on the moment somebody is ready to buy. Of course, that moment matters. But what about everything that happens before it? Consumers can spend months researching, watching, reading and forming opinions before they make a decision. In property, that journey can be particularly long […]
Personal Branding in Estate Agency: Who Owns the Audience?
Personal branding has become something of a buzzword in estate agency. And with good reason. People buy from people. Video, social media and YouTube give agents an opportunity to become known long before a potential client invites them through the door for a valuation. A strong personal brand video strategy can make an individual recognisable, […]
Give Your Best Properties a Bigger Stage with Move iQ Showcase
If you’ve invested in creating a beautiful property video, it should do more than sit on a portal or disappear down your social feed. For agents marketing exceptional homes and developers showcasing new-build properties, high-quality video has become an important part of presenting a property at its best. But creating the video is only half […]
Why Move iQ Backs Propertymark Agents
Consumers expect a lot from you as an estate or letting agent. They want someone who understands the local market, knows the legislation, communicates well, markets property effectively and can guide them confidently through what can be a complicated transaction. At Move iQ, we believe those standards matter. It’s why, when we’re connecting our consumer […]
